Introduction

Schultz furniture production since 1898 represents more than a century of experience in the manufacture of high-quality office furniture. With a rich history dating back to the late 19th century, Schultz has established itself as a leader in the furniture industry, known for its high quality and timeless products. Despite its deep-rooted heritage in traditional manufacturing processes, Schultz aimed for modernization and digital transformation to meet the changing needs of the market and open up new business opportunities.

Driven by the vision to strengthen their presence in the digital age, Schultz approached us with the need to create their product catalog in OFML (Office Furniture Modeling Language). This move was aimed at providing their customers and partners with an intuitive and efficient way to plan and configure office furniture solutions, which would represent a significant expansion of their service offering. Our task was to accompany Schultz on this path of digitalization and to enable a seamless integration of their product range into the digital world in order to further consolidate their market position and open up new business areas.

Challenges

When initiating the project with Schultz Möbelproduktion seit 1898 we quickly encountered significant challenges that had the potential to significantly affect the progress of the project. One of the first and biggest hurdles was the realization that Schultz did not have 3D CAD data for a significant part of its product range. This data is essential for the creation of an OFML catalog, as it forms the basis for the digital representation and modeling of the furniture.

In addition to this lack of digital resources, there were no technical drawings for many products, which added another layer of complexity. Technical drawings are critical to creating accurate 3D models as they contain detailed information about the dimensions and specifications of each piece of furniture. The lack of these drawings meant that we not only had the task of generating the OFML data, but also of converting Schultz’s physical products into digital formats without having an immediate basis for modeling.

This situation presented us with the challenge of developing a strategy that would enable Schultz’s products to be accurately reconstructed in 3D in order to meet the high quality standards expected by both us and the customer. The need to find a solution to these problems without breaking the project’s schedule and budget required creative thinking and technical expertise to realize Schultz’s goals and exceed her expectations.

Solution

Faced with the challenges of a lack of 3D CAD data and technical drawings for Schultz Möbelproduktion since 1898, we developed an efficient and targeted solution:

Technical coordination and data exchange

Instead of a physical inspection on site, coordination took place via the exchange of technical dimensions and images of the products with a responsible Schultz employee. This approach enabled us to obtain a precise basis for creating the 3D data without the need for direct physical product inspections.

Creation of 3D CAD-data

Based on the information provided, we created the 3D CAD models of the furniture. Our team used specialized software and techniques to ensure that the models not only accurately reflected the real-world dimensions and design of the products, but also met Schultz’s requirements.

Quality assurance through feedback

An essential part of our approach was the continuous exchange with Schultz during the modeling process. Regular checks of the 3D data by Schultz enabled any inconsistencies or errors to be identified and corrected at an early stage. This close collaboration guaranteed the high quality of the end products and ensured that the digital models fully met Schultz’s expectations.

This streamlined and focused approach enabled us to effectively overcome the initial challenges and lay a solid foundation for the subsequent project phases. The close cooperation and constant dialog with Schultz played a decisive role in successfully achieving the project goals and creating the basis for a continued partnership.

Implemented actions

In response to the challenges faced by Schultz Möbelproduktion since 1898, we implemented targeted measures:

3D CAD-data creation

Based on the measurements and images provided by Schultz, we produced precise 3D CAD models of the product range. These models formed the basis for all further steps in the project.

OFML-data generation

With the 3D models created, we generated the OFML data for use in the pCon.planner environment to provide Schultz’ products with a broad digital platform.

Studio renderings for the online webshop

We created high-quality renderings of the furniture for Schultz’s online store to optimize the visual product presentation and improve the customer approach.

These streamlined and effective measures enabled us to successfully overcome the project challenges and create significant added value for Schultz Möbelproduktion since 1898.

Results and benefits

The collaboration with Schultz Möbelproduktion since 1898 has led to outstanding results and significant benefits:

Improved product presentation

The creation of 3D CAD and OFML data enabled a detailed and interactive product presentation, increased customer engagement and improved the purchase decision in the online store.

Increased sales in the online store

Thanks to high-quality renderings and optimized product visualization in the online store, we were able to increase conversion rates and significantly boost sales.

Access to new business fields

The integration in pCon.planner and the availability of OFML data opened up new business areas and partnerships, especially with planning offices and architects.

Forward-looking positioning

Schultz is now equipped with digital assets that allow the company to quickly adapt to future technologies and prepare it for future innovations.

These measures have not only enabled Schultz to improve its digital presence and market position, but also to create a solid basis for future growth.

Conclusion

Successful digitalization at Schultz furniture production since 1898 has not only equipped the company with modern 3D CAD and OFML data, but has also strengthened its market position and paved the way for technological developments Thanks to the improved online product presentation and the development of new business areas, Schultz has significantly increased its competitiveness and is now ideally prepared to respond to upcoming trends and market changes. The partnership has created a solid foundation for continued growth and innovation, setting Schultz up for the future.