Tradition and Innovation at Original Steifensand

Introduction

Since its founding, Original Steifensand has established itself as a pioneer in the development of ergonomic office chairs. The company began revolutionizing the workplace with health-promoting seating solutions in the late 1960s. The introduction of the disc chair marked a turning point in the office furniture industry, establishing Original Steifensand as a synonym for quality and innovation “Made in Germany.” Despite its traditional craftsmanship, Original Steifensand faced the growing necessity of keeping up with a rapidly digitalizing world. The challenge was not only to produce high-quality furniture but also to effectively present and make these products accessible in the digital space. The existing OFML databases were outdated and did not offer the flexibility and user-friendliness that modern dealers and planners needed. At this crucial stage, Original Steifensand recognized the importance of a strategic partnership with voxelize to transform its digital presence. This step was critical to optimizing internal processes, strengthening relationships with dealers, and ultimately enhancing the customer experience.

Digital Relaunch

Challenges and Collaboration Goals

When Original Steifensand became aware of the limitations and issues with their outdated OFML database, it was clear that significant changes were needed. The existing structure was far from user-friendly, with missing or incorrectly linked 3D models, regularly causing frustration among dealers and planners. It was time to fundamentally change things and refresh Original Steifensand’s digital presence. The voxelize team stepped in to design a completely new OFML database, which was not only technically up to date but also easy to navigate and enjoyable to use. The goal was to create a platform that not only functions but also excites – one that shows users that Steifensand takes the digital world seriously and is ready to play in the top league. The collaboration aimed to drastically increase ease of use for everyone involved and to support Original Steifensand in establishing itself as a leading brand that understands the importance of a strong digital presence for market success. With this digital relaunch, Original Steifensand not only aimed to strengthen existing business relationships but also attract new dealers, significantly expanding the distribution network.

Original Steifensand - ceto novo Bürostuhl

OFML-Modell Bürostuhl - Rendering im pCon.planner

Original Steifensand - MONICO Konferenz Executive Sessel

OFML-Modell Konferenzstuhl - Rendering im pCon.planner

Original Steifensand - volto PLUS Besucherstuhl

OFML-Modell Besucherstuhl - Rendering im pCon.planner

Original Steifensand - S500 Hocker

OFML-Modell Sitz/Stehhilfe - Rendering im pCon.planner

Redesigning the pCon Price List

Solution Approach and Project Progress

When Original Steifensand decided to revolutionize its digital world, it was clear that half measures would not suffice. Together with voxelize, they launched a project that reimagined the data world from the ground up. After an in-depth analysis of the old OFML database and collecting feedback directly from the front lines – the dealers and designers – it was time to get to work. The voxelize team proposed a complete restart. They designed a fresh, intuitive, and appealing structure for the 3D product database that would make life easier for everyone. The adventure began with the digitalization of the latest products, paying attention to every detail. They photographed, filmed, and measured everything they could, turning all this into top-notch 3D models. The biggest challenge? Rebuilding the entire OFML catalog – a real marathon! But with continuous feedback and a clever ticketing system that enabled quick communication between Original Steifensand and voxelize, problems were solved in no time. This proactive and dynamic approach resulted in an OFML database that is not only technically superior but also fun to use.

A Fresh Digital Breeze

Results and Impact

The redesign of the digital tools by voxelize has given Original Steifensand a significant boost. The new 3D models are real eye-catchers, bringing out the product details. The catalog? A real upgrade! The new 3D models and the intuitively designed catalog have greatly improved the user experience, and the feedback from dealers and designers has been overwhelmingly positive. Now, whether a professional or a newcomer, everyone can quickly find their way without headaches.

Long-Term Benefits:

  • Strengthened market position: Original Steifensand presents itself as a modern, digital powerhouse ready to position itself as a serious competitor in the industry.
  • Deeper customer relationships: The new digital setup makes it easy for dealers and designers to find the perfect products and plan them into their projects.
  • Looking ahead: With a solid digital foundation, Original Steifensand is well-positioned to stay at the forefront and continue growing in the future.

This profound digital transformation has not only better equipped Original Steifensand for future challenges but also reinforced the company’s image as a dynamic and forward-thinking player in the furniture industry.

Next Steps Are Set

Future Projects and Direction

Original Steifensand is determined to continue driving digital progress. Additional projects are planned to further increase user-friendliness for dealers, planners, and designers. This also includes expanding the product catalog with new series to diversify the offering and enhance the attractiveness of the Original Steifensand brand in the market. The ongoing expansion of the digital platform will help Original Steifensand respond flexibly to market changes and ensure lasting competitiveness.

20.09.2024